Global Cool Cities Alliance
GCCA visual identity
The Global Cool Cities Alliance advocates for the implementation of cooler roofs and surfaces in cities to help combat global warming. The organization’s logo design depicts an entire world of white roofs, an optimistic vision of a cooler planet. The identity includes guidelines for developing documents and graphics.
In contrast to the black and white logo art, other art elements are light, bright and simple. Aerial photography of white roofs around the world and urban skyline art reinforce the global nature of the alliance.
Infographics that explain the science, such as this albedo diagram, use simple and clear visual language.
The GCCA website offers urban cooling resources to a global community. Visual explanations, like these infographics, help explain the benefits of cooling.
The visual theme of roofs and paved surfaces continues on The Cools Roofs and Cool Pavements Toolkit website, a project of GCCA and R20 Regions of Climate Action. As the online information-sharing hub for the cool roofs movement, this membership-based community features a primer, a knowledge base, and a discussion forum and blog.
The Cool Roofs and Cool Pavements Toolkit is home to the implementation guide “A Practical Guide to Cool Roofs and Cool Pavements.”