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Community Service Society of New York

ICAN visual identity

This visual identity for The Independent Consumer Advocacy Network (ICAN), the NY State Ombudsprogram for people with disabilities, is inspired by the apple blossom, an extension of the apple, a state symbol. The new identity needed to be friendly and appealing, and communicate the concept of a network of independent care agencies.

ICAN logo

ICAN style guide detail

As part of the process, we developed a comprehensive document template system and style guide that explains how the branding can work within the existing Health Advocacy Programs family of programs, and within CSSNY.

The identity includes typeface definition, color palettes, logo art sized for media types, and a set of icons.