Community Service Society of New York
Independent Consumer Advocacy Network (ICAN)
The visual identity for ICAN, the NY State Ombudsprogram for people with disabilities, is inspired by the apple blossom, an extension of the apple, a state symbol. The new identity needed to be friendly and appealing, and communicate the concept of a network of independent care agencies.
The website and printed brochures meet the challenge of providing accurate and accessible information about state healthcare plans for elderly, disabled, and low income New Yorkers. The website offers users quick answers and personalized help. Some features include: a map-based agency search, knowledge base search with filters, live chat, and a guided interview tool.
Visit the site at ICANNYS.org.
The ICAN website accommodates the needs of diverse user groups: an aging population, disabled computer users, low-vision and low-literacy individuals, as well as youth, and speakers of nine non-English languages.
Brochures are available in ten languages: English, traditional and simplified Chinese, Russian, Polish, Italian, French, Haitian Creole, Korean, and Spanish.
Our illustrations help describe health insurance concepts and processes, such as long term care services.