One Earth Designs

One Earth Designs visual identity

We worked closely with founders of the company to develop a visual identity for One Earth Designs, a Hong Kong-based producer of affordable clean energy household appliances for rural Chinese and emerging markets. The mark is inspired by the company’s inclusive and collaborative approach to research and development, and by its inaugural product, a portable home solar energy system. The first applications of the brand are bilingual, in English and Chinese.

One Earth Designs style guide cover

The OED brand style guide describes the basics of applying the new visual design elements.

The business cards are double-sided with English and Chinese on the front and back.