Staten Island Museum

“Yes, And” Exhibition Branding

The visual identity for Yes, And, an art exhibition at Staten Island Museum, celebrates the diverse collection of artists and artworks connected to Staten Island. We developed an animated logo, wall and exterior signage, and a printed postcard series.

Learn more about the exhibit on the museum’s website.

Read about the museum website’s redesign.

gallery entrance wall signage

The identity is bright, interconnected, and expansive. The typographic pattern covers the gallery entrance wall to make a bold introduction to the exhibition.

postcard series

Details of artists’ works alternate with the typography to become part of the pattern. The identity celebrates a variety of creative voices by emphasizing the word “and” in many colors.