Lead Free Kids New York

The identity we designed for Lead Free Kids New York—a coalition of organizations and individuals across NY state—represents the goal of safe living environments for children.

We worked with Children’s Defense Fund NY and WeAct to create a website that provides: online resources for families, facts about lead poisoning, and digital campaigns to petition state government.

Visit the website at LeadFreeKidsNY.org.

The logo combines imagery of a house and heart to convey home safety and care for children. The blue represents New York State, and the sunny yellow and grass green convey health and well being.

A visual essay narrates the biggest threats and challenges facing Lead Free Kids NY.

Resources on the site provide individuals and coalition member organizations with content and framing to advocate for this cause.